MBV Music
January 22nd, 2010 11:39am

A Totally Sincere and Heartfelt Look Back at 2009

wavves_suxx_600w(Photo via TheIvoryTower)

Hey, do you like the new Animal Collective album?
Yeah, that’s because you’re a mindless, trendmongering hipster. You probably only like the album because Pitchfork likes it. You don’t really love music the way I do.

Hey, do you not like the new Animal Collective album?
Yeah, that’s because you’re a reactionary, emotionally dead jerk. You probably only hate the album because Pitchfork likes it. You don’t really love music the way I do.

Heated arguments over the latest “big” indie releases are nothing new. But these days, such arguments seem less rooted in standard rock crit contentions (original vs. derivative, interesting vs. dull etc) and more like a paranoid and insecure game of shenanigans-calling. I got a whiff of it in 2007, when I was told that “anyone who doesn’t like [The Arcade Fire's Neon Bible] is an asshole and hates music.” In 2009, we have devolved into a state of musical McCarthyism, nervously looking over our shoulders and pointing fingers at those who we suspect of falling victim to, perpetuating, or reacting blindly to “hype.”

In a sense, the concern is not unfounded; anyone and everyone can now participate in the machinations of “hype.” The idea that any kind of rarified or specialized perspective — or any particular scope or depth of knowledge — would be necessary to identify as a cultural commentator almost seems absurd. And, whether you’re trying to make a name for yourself as a critic/blogger or just listing your favorites on last.fm or Facebook, your taste in music is only as valuable as it is socially decipherable. Widespread groupthink and the straw man of “indie elitism” have eviscerated the mythical cachet of “bands nobody has ever heard of,” and writing up a truly unheralded artist is unlikely to get either them OR you noticed. Amidst the ever-expanding clusterfuck of opinions, there has to be some way to establish yourself as a trusted source — even when there is no widely agreed upon critical yardstick for “right.” So, we turn to “real.”

Which brings us to the (l/gl/br)-o fi phenomenon. If the goal of music fandom in 2009 was to commune as directly as possible with the metaphysical essence of music… of COURSE the year’s dominant micro-genre obliterated any gestures at artfulness, craft and forethought. As we all struggle with the fact that we use music as a social tool, it’s easy to see the theoretical appeal of music made by 18-to-23-year-olds plugging in their guitars and making naive, wondrous blasts of noise for the very first time. It just seems so immediate, so infectious, so guileless, so…. authentic.

As “critics,” we get added the bonus of an easy-bake depth model. “Yeah, it SEEMS like noise,” we say, “but underneath that noise is an amazing pop song.” (l/gl/br)o-fi music gives us something to “get.” It gives us the visceral appeal of the pop hook, and the gratification of uncovering that hook. It applies artifice with no nuance or elegance, while its lack of nuance and elegance assure us that it is NOT artifice; that underneath the fuzz and haphazard psychedelia, there is something pure, true and beautiful. Yes, a good song can transcend bad production… but bad production does not make a song transcendent.

It’s been interesting to see the backlash against many of these bands play out via reviews of their live shows. We often experience “hyped” music as an MP3 accompanying a positive review or blog post; a live show removes that context AND minimizes the potential for defensive sonic treatments. Performing artists have to show us mastery, they have to engage with their work, they have to convince us. In other words, they have to do the very thing that we initially love them for NOT appearing to do. Girls — whose reverb-drenched production and compelling backstory set them up perfectly in this rhetorical climate — have had the very “naivite” that is often cited in praise of their album thrown back at them in live reviews, both directly and indirectly. The whole “Wavves meltdown” fiasco was truly disheartening, primarily because this guy was being torn down for the very thing that made him such an exciting prospect in the first place. In the context of a live show, a 19-year-old kid who doesn’t give a fuck making music for the first time isn’t so interesting.

None of which is to say that people who “like” these bands don’t ACTUALLY like these bands. “Personal taste” still exists, even as the social and cultural forces that shape it become more obvious and ubiquitous. There is absolutely nothing wrong with enjoying this music, just as there is absolutely nothing wrong with a young, aspiring musician buying a 4-track (or downloading Audacity) and recording rapturous blasts of guitar noise. But something seems amiss when these rough, exploratory releases are seriously considered among our best cultural products — or our worst. We can support these artists while acknowledging that they have room to grow, rather than exalting the most self-effacing and artless aspects of their very first recordings. In our quest to prove that we relate to music in a pure and unadulterated way (no such thing) and that we are not influenced by “hype” (we are), we should not mistake aesthetic amateurism for creative sincerity. Do we really think that artists — who are, themselves, participating more and more in critical discourse — don’t understand that recording an album a certain way will cast the underlying songs in a more positive light? Musicians should not be incentivized to make bad-sounding records, to downplay their strengths, to not give a fuck. We should expect more.

Subscribe to comments for this post24 Responses.
  1. Brain says:

    Co-sign 100%.

  2. Ryan Catbird says:

    Matt, they don’t use Audacity, they use Ableton.

  3. Jamie says:

    Nice article! I love your idea of this “musical McCarthyism.” I remember getting slammed for not liking the Volcano Choir album, only to never read anything about it once the hype died down. But for that time, was I a less legitimate critic for disliking something a lot of other blogs liked?

    These days getting called “indie-centric” just sort of washes over me. What’s the perfect balance between a band being so underground it’s cool and hyped to the point where you’re not allowed to like them?

    I don’t understand any of these things, so I like to ignore it all and make my own opinions. But this was a great read!

  4. Norman says:

    Actually Ryan, for “recording rapturous blasts of guitar noise,” Ableton is useless. You can do that in Audacity, though.

  5. Geoff Gresh says:

    When I got my college radio show in 2001, I had to sit in with the music director during his show. I remember the authentic joy in his face when he played the then-new Strokes album. At a party a few months later I heard him slamming the same album, like he was using the disdain as cultural capital. Lesson: definitely do work at a college radio station, definitely don’t go to the parties.

  6. DibS says:

    +1000

  7. Ian Mathers says:

    This is really great stuff. Kudos, Matt.

  8. shane says:

    Nice.

  9. SteveEugene says:

    One aspect of the approach to lo-fo music that i have seen underrepresented in the use of static/white noise as a tool of abstractualism. This can simply be illustrated in the way that painters approach how they choose to represent something on canvas. For example, you have realistic paintings or those similar to baroque techniques, where as there are paintings which are made in revolt of this for various reasons such as abstract art or even impressionism. The latter styles of painting trading technical form for brush strokes which are more broad or unfocused in an attempt to illicit something other than a strictly figurative representation. Musicians are painting with sound rather oil or acrylic.

    I don’t necessarily feel that static or “reverb-drenched production” is a defense used to hide poor/amateur skills or for purely aesthetic intentions. More over, lo-fi can be approached from a more contemporary and critical artistic perspective in the same that is it used to break up the “image” rather than creating something which acts as a separate entity purely to obscure melody.
    Much of abstract art utilizes space and from on canvas in the context of negative space. In juxtaposition to this music can be viewed of as a linear, audio representation of a painting. In this instance reverb or white-noise can be used to create the illusion of depth, ambiance or negative space rather than the musician opting for silence.

    I would argue that there is some guile to using a lo-fi approach and that some of the artists in this current fad are aware of this. Lo-fi can be used with more esoteric aplomb than many give it credit for rather than just a tool of the broke, inexperienced or lazy. Meaning can be added to music by distorting its form and appearance rather than always striving for better more clean production.

  10. Matt says:

    Hey, SteveEugene-

    Totally agreed; Micachu made my favorite album of 2009, and it’s full of static, noise and weird clanging sounds — but it deploys them in the very way that you describe.

    By that same token, ALL signal processing can be thought of in these terms; applying compression to drums, for example, can actually make them sound more “real” even as the signal is technically being distorted. Producing records is all smoke and mirrors, it really comes down to whether the aesthetic decisions engage with the music in a productive way.

    Steve Albini said it best:

    “I understand there is an aesthetic of abstraction that some people want to bring to bear on their music and I’m comfortable with that but I feel like it’s applied externally to a lot of music where it’s inappropriate. A lot of bands left to their own devices would not have records that are as abstract as they end up with.

    In a lot cases, I find bands have to justify their own aesthetic within their own records and I find that offensive. When a band goes into the rehearsal room and works on their music everyday for a year they are making a lot of concrete decisions on what their music sounds like. I feel those decisions have merit and ought to be reflected in the band’s record. And when the production is brought to bear on it in a way that thwarts those decisions in favor of a stylized version of it, some abstraction of it, everyone involved is being cheated.”

  11. Jeff says:

    This is great article and I think SteveEugene makes some good points. For people like me who are fans of this sort of music, it’s been a pretty cool but slightly worrisome ride because no one wants to see the music they like (and have liked for some time) turned into a fad and then discarded. As far as these releases being considered among our collective best cultural products, maybe there is something to be said for the uncontrolled element that lo-fi methods can result in. It reminds me a little of Dadaist “automatic drawing”, a sort of unconscious, unplanned excursion that can create these “happy accidents” that are so often mentioned. Also, I think there is an admirable message behind it all, that people will make music no matter what by whatever means they have, which is reminiscent of the 80s DIY movement and the spirit of something like K. To view this influx of lo-fi as a cynical, calculated con at popularity is, I think, generally unfair although it certainly applies in some cases. I think you make a great point about encouragement towards growth, and it’ll be exciting to see how some of these acts develop in this next year.

  12. Marcus says:

    I love this article.

    It seems this has definitely been a self conscious year for music fans, with more and more people trying to figure out if they like a song because its cool or because it just sounds nice or both or neither. which is cooler? is it cool to be cool for cool’s sake. No one wants to hear that “cool” is subjective. they just want to know whats cool.

    Personally not a big fan of the lo-fi idea/ethos but having said that Sleigh Bells – Crown On The Ground was such a great ‘09 track. I like the xx’s way of being understated and yet still retaining a beautiful clarity. Just look at the video that got posted on here for VCR its black and white, but i can watch it in HD.

    lovely stuff
    Marcus
    apocketfullofseeds.wordpress.com

  13. NN says:

    good article. I don’t listen to any of those bands and I sure wouldn’t pay money for their music or a live show. I still surf the blogs for new info on bands that are working in some sort of musical tradition instead of gimmicks.

  14. nose says:

    I wish people would realize that none of this new music is experimental in any manner of the word. Have you heard Eric Dolphy? Have you heard Skip James or Jandek? This was all done way before these kids were born. Research music history. Don’t just run to hipster blogs claiming you have heard “new” music that is “weird and artsy”.

  15. musicforthegods says:

    That was a really good article. Hipsters are idiots.
    I prefer to like music specifically because it sounds aesthetically pleasing, not because it’s the “new thing.” However, some of my tastes cross over into the “new thing,” but it’s because I liked it, not because someone else did.
    Really music critics just make me angry. It’s all opinion. People should be smart enough to form their own.
    That’s why I don’t review music on my blog. If I hear something I like, I post it there for more people to discover it. It doesn’t mean it’s the best or the worst, it’s just what I thought was interesting.

  16. Disco Vietnam says:

    on the money

  17. Gene says:

    Well Nose, just because Eric Dolphy and Skip James came before doesn’t preclude contemporary musicians from being “experimental”. Experimentation can be a personal expression, utilizing existing traditions and sounds. It doesn’t need to stand alone as completely original.

    I for one am tired of the modern obsession with complete originality. Eric Dolphy still sounds like a jazz and Skip James still sounds like the blues. That doesn’t diminish the importance of their work.

  18. Griffin Kay says:

    This article hits it out of the park! Well done good sir!

  19. Ike says:

    Well put. Clear and concise. I also appreciate any piece that isn’t ultimately reduced to “everything is everything, like what you like and nothing can be said.” And of course anything using the word “clusterfuck.”

    In my general opinion, give me something that screams process, difficulty or nuance. Truth in these things can’t be farted out. Drive the pedal, don’t let the pedal drive you. That being said: http://www.myspace.com/thetonycastles

    ;-D

  20. Annie says:

    Agreed. It’s not news that we live in an era where almost everyone considers him or herself to be a music critic, musician or both (not to mention photographer, DJ, recording engineer, booking agent and promoter). While that should be a positive thing for all things DIY and a chance for the most innovative art to gain an audience, ultimately I think it’s bad news for everyone when it becomes the industry standard. That is not to say that music lovers shouldn’t aim to become part of this world, or that all of these bands suck, but I think as listeners we shouldn’t be ashamed to expect good work from musicians, producers and the like.

    It seems that “professionals” are criticized for being “inauthentic,” and musicians who actually strive to, maybe, put on a show are considered “boring” by some of the biggest tastemakers, and simply not covered by others. Bottom line is, there is nothing wrong with taking your work seriously and caring about what you produce.

  21. zaid says:

    great article! your example of the wavves meltdown is something i totally feel you on. seems like the folks at pfork/stereogum are a little too into TMZ style reporting lately.

  22. davis says:

    “Too into TMZ style reporting lately

    Uh, I don’t think that sentence needed that last word

  23. Cyrus says:

    This article hit the nail on the head so perfectly I was almost tempted to break the dead of silence that is my work office. Music critics (that is, all of us) talk about Times New Viking, Vivian Girls, Wavves etc. all as if they “aren’t aware” of the finished product they’re releasing and simply “create.” We give them the crown of authenticity for “not giving a fuck” and then yank it off of them when they actually take that idea to its logical extreme.

    An interesting parallel to the Wavves “meltdown” is The Pains of Being Pure at Heart. Initially heralded as part of the lo-fi movement, they played right before Wavves at the Pitchfork Stage of Primavera Sound. Yet instead of “a bunch of earnest youth who don’t give a fuck” TPOBPAH turned out to be a polished live band who had songs that people could pogo and sing along to. Their songs had just enough hazy distortion to please “authenticity seeking” fans who had flocked to see Girls, Crystal Stitls, Vivian Girls, and Wavves, yet the they married that aesthetic choice with what most folks expect out of a concert: entertainment, spectacle, *fun.*

    Now the Pains are positioned to outlive the “lo-fi” movement because they really only half-committed to it. They appear to have ditched that trend completely just in time to avoid the backlash, and Pitchfork has decided its no longer OK to call them by the genre tag it had previously imposed on them. Now the Pains’ use of reverb and distortion was merely “an aesthetic choice” while Wavves “just doesn’t know how to play.” And Indy Rock continues to eat its young.

  24. Our Lo-Fi Love Affair with Girls, Wavves, and Vivian Girls | Music and Culture says:

    [...] yet, as Matt LeMay so eloquently puts it over at MBV, despite, or maybe because of the way we’ve stumbled across this music—a blog, a friend’s [...]


Hit 'Tab' to search this site.

 Said The Gramophone
Said The Gramophone
 Large Hearted Boy
Large Hearted Boy
 Fluxblog
Fluxblog
 Chromewaves
Chromewaves
TEAM:Catbirdseat
Catbirdseat
MBV
Ryan Catbird | Founder
Matt LeMay | Contribuditor
Site RSS Feed